Work Experince

In my professional journey, I've amassed a wealth of experience in various roles, from internships to managerial positions. With a strong focus on operational efficiency and client satisfaction, I've consistently delivered exceptional results, earning recognition and accolades along the way.

Founder and Director Marketing

Crusaders For Conservation (Jan 2024 -Till Date)
Crusaders for Conservation, formally established in 2024, is a dedicated NGO committed to the preservation and protection of wildlife, with a particular focus on the majestic tigers of India
Founder and Director of the Foundation
Corporate Sponsorships: Established partnerships with corporations to sponsor specific programs, events, and projects, enhancing the visibility and reach of conservation initiatives.
Wildlife Calendar Sponsorship: Led the sponsorship drive for the annual wildlife calendar, managing creation, production, and distribution while featuring sponsor logos and acknowledgments.
Strategic Fundraising: Developed and executed strategic fundraising campaigns to attract diverse funding sources and maintain financial stability for the NGO’s mission.
Marketing and Awareness of the foundation
Possible exploration of usage of drones in conservation

Generative AI Art Educator and Creative Strategist

Integrating AI Art in Strategy Development: Designed innovative marketing strategies leveraging AI art to enhance brand storytelling and engagement. ( Linkend In Profile)
AI Art Evangelism: Actively promoted the adoption of AI art within the marketing industry through student workshops, seminars, and thought leadership.
AI Art : Have Created and showcased NFT art on various platforms using AI, earning recognition and acclaim within the digital art community.
Award-Winning Creative: Received multiple awards for innovative and impactful AI-generated art, from various platforms like Lime wire, NightCafe, demonstrating excellence and creativity in the field.

Communication Specialist - Consultant (Remote)

Elena Geo Systems ( India )
May 2022 - Nov 23
Elena Geo Systems is a space technology-based startup based in Bangalore India. My key objective was to convert the start up into a brand through 1) Telling a great story via a viable brand strategy 2) Implementing great design 3) Tailored & Measurable MARCOM Programs.
Focus on Defence Navigation Systems, Drones and Land transportation navigation systems.
Support management team in enhancing segment attractiveness by creating internal /external communications.
Creating MARCOM strategy/ & marketing material together with initiative drivers including newsletters, emails, and brochures. Also work with design teams to create other materials such as videos and white papers.
Leverage various internal/external social networks to highlight segment achievements and key events. Plan and support various segment-level events Provide marketing and branding support and ensure brand compliance across functions.
Drive and deliver key communication pieces for employees and demonstrate a collaborative approach to deliver and positively contribute towards building a commutation bridge between the management and the employees through mailers/face-to-communication/ leadership connections.
Support events and management and planning by creating awareness to generate business opportunities and support the external communications strategy through effective mediums such as social media posts, participation at external events/awards, and recognition.
Manage the Social Media of the brands to promote the brand and actively contribute posts for our office LinkedIn page by spotlighting the competencies, work culture, etc.
Public Relations - lead all aspects of PR, including agency relationships and relationships with international and regional technology and business media
Drive college programs and demonstrations
Initiating college internship program

Drone Pilot
( India )

Fly Tech Academy ( India )
April 2022 - Till Date
Have successfully completed my DGCA authorised Remote Piloted Aircraft Systems (RPAS) Certificate at (Flytech Academy at Hyderabad)
Redwings: Worked on Level 2 Documentation – Redwings Bangalore

Partner / Business Head

Brand Cafe - Communication MiddleEast
Oct 2009 – Jan 2020
Partnership Middle East (2013 -2019)
Offering consultation for marketing and advertising agencies in Dubai.
Clients Handled: Toyota | Lexus | DEWA | Global Village | CBI Bank | Kansai Paints | Aster Hospitals |Al Ain Water | Capri Sun Juices | Bidaya Housing Finance
Countries : Kuwait, Dubai, Saudi Arabia, Oman and Qatar
Provided Middle East Centric and strategic planning services to assist in specific business development t in relation to global strategies.
Provided consultancy toward analysis of consumer behaviour in the retail environment & recommendations for marketing initiatives.
Analysed industrial trends and competitor analysis for clients
Global / MEA
Internal and External Communications (CEO Office Communications)
Developed leadership communication and responsible for level 1 comms for for CEO Office
Identified risks and mitigation processes, opportunities and adherence to marketing laws and regulations for middle east operations of the company.
Created and handled profit and loss accountability of the agency along with retainer evaluation, which also includes HR maps and evaluation.

Senior Account Director

Cheil Samsung - MEHQ

Sept 2008 to Sep 2009
Projects / Clients Handled: Regional and MEA HQ and Africa - Consumer Electronics: Samsung Audio Visual (TV, Plasma CTV’s, Cameras, and MP3) and Home Appliances (Fridges, AC’S, Washing Machines).
Projects / Clients Handled: Regional and MEA HQ and Africa - Consumer Electronics: Samsung Audio Visual (TV, Plasma CTV’s, Cameras, and MP3) and Home Appliances (Fridges, AC’S, Washing Machines).
Handled a team of accounts management and effectively worked on multiple clients’ assignments to ensure execution of all advertising and promotional marketing.
Ensured profitability through financial review of associated projects and costs& supervised prediction of client revenues
Analysed industrial trends and competitor analysis for clients
Internal and External Communications
Researched and identified current marketing materials and programs for business support.
Co Created and led Research development along with AC Neilson for Retail Planning at Carrefour for TVS
Monitored client Accounts Receivable status for Business Director.
Liaised with company’s Korea branch for any support required whenever

Account Director

Intermarkets MENA
Feb 2008 to Jul 2008
Projects / Clients Handled: UAE: Real Estate (City of Arabia, Coldwell Banker, Dubai Sports City) Hotels (Layia Hospitality), Finance (Dunia).
Developed effective marketing communication strategies for products / services outreach to consumers and customers.
Handled a team of accounts management and effectively worked on multiple clients’ assignments to ensure execution of all advertising and promotional marketing.
Implemented targeted marketing campaigns resulting in a significant increase in brand awareness and customer engagement across multiple platforms.
New Business Development :Successfully negotiated partnerships with key stakeholders, leading to mutually beneficial collaborations and expanded market reach.
Researched and identified current marketing materials and programs for business support.
Conducted market research and analysis to stay abreast of industry trends, providing strategic recommendations to optimize marketing efforts and drive business growth.

Communications Director

AGA - ADK ( MENA/ Japan)
May 2005 to Jan 2008
Projects / Clients Handled: UAE: Real Estate (City of Arabia, Coldwell Banker, Dubai Sports City) Hotels (Layia Hospitality), Finance (Dunia)
Collaborated closely with CEO to develop a comprehensive marketing strategy tailored to the unique cultural and market nuances of Japan, facilitating smooth integration with ADK Japan.
Conducted extensive market research and competitor analysis to identify synergies and potential challenges, providing valuable insights to guide decision-making throughout the merger process.
Handled a team of accounts management and effectively worked on multiple clients’ assignments to ensure execution of all advertising and promotional marketing.
Brand Duties: Monitored and evaluated the performance of marketing campaigns analyzing metrics and feedback to fine-tune strategies and optimize outcomes,
Strategic Planning: Developed and executed comprehensive marketing strategies aligned with business objectives, resulting in increased brand visibility and market penetration
Cross-Functional Collaboration: Collaborated with cross-functional teams including sales, product management, and creative services to coordinate marketing efforts and achieve business goals effectively.

Marketing
Director

WaterMelon UAE
Jun 2004 to April 2005
Projects / Clients Handled: UAE: Jewellery (DAMAS -Graff, Tiffany,) BTL work with Boots UK, & Emirates Airlines
Watermelon was a startup. One of my key duties was systems implementation: Implemented efficient marketing systems and processes to streamline workflows, improve productivity, and enhance collaboration across teams, resulting in increased efficiency and effectiveness in delivering marketing initiatives.
Client Servicing: Established and maintained relationships with clients, ensuring their needs were met and expectations exceeded through regular communication and proactive support
Strategic Management: Developed and executed strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth, aligning with overall business objectives and market trends.
Brand Duties: Monitored and evaluated the performance of marketing campaigns analyzing metrics and feedback to fine-tune strategies and optimize outcomes,
Strategic Planning: Developed and executed comprehensive marketing strategies aligned with business objectives, resulting in increased brand visibility and market penetration
Team Leadership and Development: Provided leadership and guidance to the marketing team, fostering a collaborative and high-performance culture focused on achieving collective goals and individual growth.

Account
Manager

Bates PanGulf - UAE
Oct 2001 to June 2004
Spearheaded operations for 80 million-dollar annual Dubai Shopping Festival (DSF) & Dubai Summer Surprises (DSS).
Devised strategic marketing & communication plans, product innovations, through consumer research and media analysis for global audience.

Client Servicing: Established and maintained relationships with clients, ensuring their needs were met and expectations exceeded through regular communication and proactive support
Strategic Management: Developed and executed strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth, aligning with overall business objectives and market trends.
Successfully implemented self- funding projects & innovative promotions to accomplish revenue growth for the agency and a core team member of regional marketing team of DSF.
Specialized Training ( Fitch London)
I was honored to be chosen for specialized training in Logo and Identity development at Fitch London. This opportunity not only enhanced my skills but also provided invaluable insights into industry best practices and innovative design methodologies.
During the training at Fitch London, I learnt the intricacies of logo and identity development, learning fundamental design principles and techniques to create memorable and impactful brand identities. The curriculum covered topics such as brand strategy, typography, color theory, and visual storytelling, equipping me with the knowledge and skills to conceptualize and execute compelling brand identities that resonate with target audiences
Additionally, I gained hands-on experience working with industry-standard design tools and software, honing my ability to translate conceptual ideas into visually cohesive brand identities. Overall, the training at Fitch London was a transformative experience that deepened my understanding of brand design and prepared me to tackle diverse branding challenges with confidence and creativity
Award (Creative Ideation)
Received the “ Out of the box thinker” award for unique ideation and strategy for Dubai Summer Surprises

Trainee - Account Manager

Lintas India
Apr 1998 to June 2001
Internship Experience: Initiated career journey at Lintas India, gaining hands-on experience in various operational aspects across departments, laying the foundation for a comprehensive understanding of agency operations.

Operational Efficiency: Streamlined day-to-day activities and processes within the account management department, optimizing workflow and resource allocation to enhance productivity and meet client deliverables effectively.
Client Relationship Management: Cultivated strong relationships with clients, serving as a trusted point of contact for their needs, concerns, and feedback, ensuring seamless communication and client satisfaction
Project Coordination: Managed multiple projects simultaneously, coordinating with internal teams and external stakeholders to ensure timely delivery of high-quality work that met client expectations and objectives.
Award-Winning Campaigns: Led successful campaigns that received numerous awards and international recognition, showcasing excellence in strategy, creativity, and execution, and further strengthening client partnerships and agency reputation.